Kantar Worldpanel


A Brand That Inspire Success

Kantar Worldpanel is the world leader in consumer knowledege and insights based on continuous consumer panels


We Know The Market

Combining market monitoring, advanced analytics and tailored market research solutions we deliver both the big picture and the fine detail that inspire successful actions


Global Expertise

With over 60years' experience, a team of 3,000 and services covering more than 50 countries


Global Coverage

Kantar Worldpanel provides actual consumer and shopper behavior across a range of more than 100 categories in 10 markets across Asia.


A Brand That Inspire Success

Kantar Worldpanel is the world leader in consumer knowledege and insights based on continuous consumer panels

Kantar Worldpanel Malaysia

Kantar Worldpanel Malaysia is the only source of continuous consumer and shopper tracking panel in the country.

With more than 10 years of experience and expertise, we help both leading manufacturers and retailers alike in driving consumer and shopper solutions and understanding which is geared at ultimately driving its clientele’s brand share and position.

Kantar Worldpanel Malaysia answers not only the who, when, where, who behind a particular purchase but also the WHYs (via its newly launched LinkQ service); giving a holistic view of consumers and shoppers alike from start to end.

In addition, we also offer a suite of basic, advance and forward thinking solutions via its Expert Services offering.

We currently run two separate and exclusive panels i.e. the Household panel and Baby panel.


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(East Malaysia Household Panel)

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  • Product with Multiple Promotions
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  • Product without Barcode


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