Kantar Worldpanel is the global expert in shoppers’ behaviour.

Through continuous monitoring, advanced analytics and tailored solutions, Kantar Worldpanel inspires successful decisions by brand owners, retailers, market analysts and government organisations globally.

With over 60 years’ experience, a team of 3,500, and services covering 60 countries directly or through partners, Kantar Worldpanel turns purchase behaviour into competitive advantage in markets as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others.

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Contest Winners: Merdeka 2019

Congratulates to all the winners of Merdeka contest!


Information: Quarter 1 2019

To support goGreen, we had stop printing & sending 2019 gift catalogue. You are encourage to login to our Panelist Website or Panel Home Apps to view the gift items and make redemption. There are more than 100 items listed in website for you to choose.


Information: Quarter 3 2018

Out Of Home Panel—A new panel, OUT-OF-HOME (OOH) was launched in December 2015. This is large-scale investment project relates to consumption of food & drinks only out side home, to record purchases via smartphone. If your household member are age from 15-49 years. We encourage them participation & we will share with them the benefit from this new panel.

Recent News

Revisit Panelist Quarter 3 2019

Here are some pictures taken during KWP Field team visit. We really appreciate if you can cooperate with our Panel Field team during their visit at your house.


Panel News Quarter 3 2019

KWP Hari Raya Dinner 2019 & MRSM Bowling Tournament 2019


Latest News!: Redeem on Panel Home

You can now check your point balance and redeem gift via our Panel Home.