Kantar Worldpanel Malaysia is the only source of continuous consumer and shopper tracking panel in the country.
With more than 15 years of experience and expertise, we help both leading manufacturers and retailers alike in driving consumer and shopper solutions and understanding which is geared at ultimately driving its clientele’s brand share and position. We also make shoppers life better through the insights that we provide to our clients.
Kantar Worldpanel Malaysia answers not only the who, when, where, who behind a particular purchase but also the WHYs (via its newly launched LinkQ service); giving a holistic view of consumers and shoppers alike from start to end.
In addition, we also offer a suite of basic,
We currently run three separate and exclusive panels i.e. the Household panel. Baby panel and Out-Of-Home panel.